The fete had the pomp and pedigree of a Tinseltown premiere. Superstars in attendance. A global media presence. Flashbulbs popping and observers oohing and aahing with lust and awe. When the stars were finally unveiled, there were audible gasps.
Behold onlookers — a phone and a music player!
“Everybody was talking about it,” said Ivan Williams of Lithonia, who purchased a Motorola ROKR phone the first day it went on sale. “As soon as it hit the front page, I had to get it. I had been waiting.”
Drop that US Magazine and grab a copy of Wired: from iPods to RAZRs to TiVo and XBOX — personal tech products have evolved into the new celebrity.
“They’re a personality,” said Marcus V. Colombano, partner in Avantgarde, a San Francisco technology, entertainment and design marketing firm. “A phone, an iPod?each of these have a mystique about them. It has reflections of a person, it’s an extension of a person.”
Technology, more specifically, products and devices, are earning a space in hearts and psyches typically reserved for movie stars, sports figures and rock gods.